About us

Industrial Wholesale Limited is a New Zealand owned company based in Timaru, South Canterbury.

The key goal at Industrial Wholesale Limited is importing high quality industrial consumable products and wholesaling directly to top quality stores around New Zealand. We believe in selling industrial consumables at an unrivalled price. Before each product is distributed around the country it is well tested from like-minded trades around New Zealand where it is put through its paces.

(left) Reece, North island sales. Ian, co-owner

Industrial Wholesale Limited is owned by Ian and Connie Irvine and Clayton Holland. The company has always been in the back of their heads, but when COVID hit New Zealand and people they knew started losing their jobs they decided that the only person who can control their path in life is yourself. So from that point Industrial Wholesale Limited was born.

The Firebird brand is Industrial Wholesale Limited “home brand”. The Firebird logo is put onto products once they have passed their testing with safety and with quality. The Firebird industrial consumable brand are only imported directly from factory’s and imported only from Industrial Wholesale Limited. Did you know that a phoenix (fire bird) is a unique bird that lived for five or six centuries in the Arabian desert, after this time burning itself on a funeral pyre and rising from the ashes with renewed youth to live through another cycle. It also means a person or thing regarded as uniquely remarkable in some respect just like our products.

If you wish to be one of our great distributors of our products from Industrial Wholesale Limited or want to know where to get our products from in your area please contact ian@indwhl.co.nz